大学申请文章范文—商学院

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Unedited Version:

    Question: With on-line transactions being performed with ever-increasing frequency, hundreds of Web sites collect “personal” information about their customers on a daily basis.  Do companies have an obligation to protect the privacy of their customers, or, conversely, do they have the right to collect and disperse consumer information at their own discretion?  Should on-line privacy be regulated by governmental mandate, or is consumer protection the responsibility of the corporations and/or their customers?

    Given the Internet’s borderless nature, many e-commerce companies are facing inconsistencies in the marketplace when is comes to regulations over online consumer privacy.  Over the past decade, numerous surveys have been conducted internationally only to have found consistent and majority concerns about consumer online privacy.   For example, Westin (1998) found that 81% of Internet users are concerned about threats to their privacy while online.  While a more recent survey, by the Federal Trade Commission, of major e-commerce sites found that roughly 20% met FTC standards for protecting consumer privacy.  The issue of online privacy seemed to reach peak levels when the European Union expressed deep concern last year that the U.S. standards of securing online privacy was too low.    While the single-issue privacy concerns may be posting of privacy policies, freedom of consumers to limit use of their personal data, or the secure handling of all information given voluntarily or through the use of ‘cookies,’ the issue of online privacy is crucial to the development of the e-commerce industry.  The Clinton administration has long been strongly advocated a laissez-faire approach despite a tough new European Union privacy directive that has threatened to disrupt electronic commerce between the United States and Europe.  Although Clinton stated in a commencement speech at Eastern Michigan University last May, “We can’t let breakthroughs in technology break down the walls of privacy.  We must be able to enjoy the benefits of technology without sacrificing our privacy.”   Many online marketers have endorsed self-regulation, citing that federal intervention could ruin e-commerce entirely.   In the effort of scrutinizing the existing ’self-regulation,’ it is clear that the consumer’s groups and government are still weary of most of the privacy statements of major Internet companies mainly because they are contradictory, hard to find, and subject to change which is deficient of any mechanisms of enforcement or redress by law.